Friday, March 16, 2012

Siapa nak poket money?


A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members [wikipedia]



Home Appliances - Top-Loading Washing Machines
Project Clean
In-Home Visit - our client will visit you at home to observe your laundry washing habits and to find out your experience lasting 2.5 hours.
Please specify your washing machine brand and model when you respond to this study.
IHV

Period
:
Thursday, 15 March to
Sunday, 25 March 2012
Venue
:
Klang Valley - Respondent's Home
Interview Duration
:
2.5 hours
Interview Time
:
Any time before 6.00pm
Language
:
English / Bahasa Malaysia / Chinese
Nationality & Gender
:
Malaysian Female & Male
Age
:
20 - 55 (as of 2012)
Occupation
:
Working Adult / Housewife
Monthly Household
Income
:
RM3,000 & Above
Criteria:Currently owning and using a Panasonic / Samsung / Toshiba top-loading washing machine (7.5kg - 11kg loads)
:Use washing machine at least once a week
:Main decision maker for the purchase of washing machine
Token:RM300 Cash



Online Shopping Websites
Project Candy Bay
The following 1.5 hours in-depth interviews (IDI) will be conducted at our client's research venue.
IDI 1

Date
:
Monday, 26 March to
Thursday, 29 March 2012
Venue
:
Kuala Lumpur
Interview Duration
:
1.5 hours
Interview Time
:
10.00am / 12noon / 2.00pm / 7.00pm
Language
:
English / Bahasa Malaysia / Chinese
Nationality & Gender
:
Chinese / Malay Male & Female
Age
:
18 - 24 (as of 2012)
Occupation
:
College or University Student / Working Adult
Monthly Household
Income
:
RM3,000 & Above
Criteria:Currently residing in the Klang Valley
:Visit online shopping / merchant websites at least 3 times a week
:Actively purchase products/services online; made at least 1 transaction a month over the past 12 months
Token:RM180 Cash

IDI 3

Date
:
Monday, 26 March to
Thursday, 29 March 2012
Venue
:
Kuala Lumpur
Interview Duration
:
1.5 hours
Interview Time
:
10.00am / 12noon / 2.00pm / 7.00pm
Language
:
English / Bahasa Malaysia / Chinese
Nationality & Gender
:
Chinese / Malay / Indian Male & Female
Age
:
40 - 54 (as of 2012)
Occupation
:
Working Adult / Housewife
Monthly Household
Income
:
RM3,000 & Above
Criteria:Currently residing in the Klang Valley
:Visit online shopping / merchant websites at least 3 times a week
:Actively purchase products/services online; made at least 1 transaction a month over the past 12 months
Token:RM180 Cash

INTERESTED? Inbox me on my facebook





1 comment:

  1. Hi...pls add me as friend in fb. i'm interested! IK

    ReplyDelete

About Me

Farah Rahim is the co founder of the REAL FOOD movement in Malaysia under the local support group called "HOMEMADE - Air Tangan Ibu" as well as an advocate of managing asthma, allergies and eczema naturally via NaturalAAE. She's the official Malaysia's ambasador of Jamie's Food Revolution. When not an activist she's a Stay at Home Mom to 3 girls who loves nothing but good ol' homecooked meals.