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A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members [wikipedia]

Home Appliances - Top-Loading Washing Machines

Project Clean

In-Home Visit - our client will visit you at home to observe your laundry washing habits and to find out your experience lasting 2.5 hours.

Please specify your washing machine brand and model when you respond to this study.

IHV Period : Thursday, 15 March to Sunday, 25 March 2012 Venue : Klang Valley - Respondent's Home Interview Duration : 2.5 hours Interview Time : Any time before 6.00pm Language : English / Bahasa Malaysia / Chinese Nationality & Gender : Malaysian Female & Male Age : 20 - 55 (as of 2012) Occupation : Working Adult / Housewife Monthly Household Income : RM3,000 & Above Criteria : Currently owning and using a Panasonic / Samsung / Toshiba top-loading washing machine (7.5kg - 11kg loads) : Use washing machine at least once a week : Main decision maker for the purchase of washing machine Token : RM300 Cash

Online Shopping Websites

Project Candy Bay

The following 1.5 hours in-depth interviews (IDI) will be conducted at our client's research venue.

IDI 1 Date : Monday, 26 March to Thursday, 29 March 2012 Venue : Kuala Lumpur Interview Duration : 1.5 hours Interview Time : 10.00am / 12noon / 2.00pm / 7.00pm Language : English / Bahasa Malaysia / Chinese Nationality & Gender : Chinese / Malay Male & Female Age : 18 - 24 (as of 2012) Occupation : College or University Student / Working Adult Monthly Household Income : RM3,000 & Above Criteria : Currently residing in the Klang Valley : Visit online shopping / merchant websites at least 3 times a week : Actively purchase products/services online; made at least 1 transaction a month over the past 12 months Token : RM180 Cash IDI 3 Date : Monday, 26 March to Thursday, 29 March 2012 Venue : Kuala Lumpur Interview Duration : 1.5 hours Interview Time : 10.00am / 12noon / 2.00pm / 7.00pm Language : English / Bahasa Malaysia / Chinese Nationality & Gender : Chinese / Malay / Indian Male & Female Age : 40 - 54 (as of 2012) Occupation : Working Adult / Housewife Monthly Household Income : RM3,000 & Above Criteria : Currently residing in the Klang Valley : Visit online shopping / merchant websites at least 3 times a week : Actively purchase products/services online; made at least 1 transaction a month over the past 12 months Token : RM180 Cash

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